Commercial Manager at the Blues, Todd Hewitt, joins About the Green to unpack how one of New Zealand’s most iconic rugby teams approaches partnerships and commercial relationships.

In this episode, Todd explains how the Blues build long-term, value-driven partnerships with brands, what small businesses need to consider when engaging with professional sports teams, and how high-performance team culture translates into the business world. It’s a practical look at sponsorship, leadership, and collaboration from inside elite sport.

Filmed over nine holes at North Shore Golf Club, this conversation highlights the intersection of sport, business, and relationship-building at the highest level.