HELPING NZ BUSINESSES
SOLVE CASHFLOW PROBLEMS
Practical Funding Solutions. Real business conversations on the course.
Stronger Kiwi Businesses.
Recent About The Green Videos
9 Holes with a Cashflow Specialist
We talk about how to prepare your business for 2026, how to cut costs in this difficult environment and how to raise prices without loosing your customers..
9 Holes With a Fintech Founder
Extraordinary founder Steven Zinsli breaks down what went wrong, how they validated the market the second time, and what it really takes to build and scale a fintech in NZ.
9 Holes With NZâs Former #1 Ranked Amateur Golfer
James played college golf in Georgia on a scholarship, turned professional for two years, and competed in multiple NZ Opens before transitioning into business at Westpac and finally as current associate Director of Fortis Capital.
9 Holes With a Lawyer
We dive into how the right structure can protect your personal assets, what every business owner should know about trusts and company setups, and why prenups and personal guarantees can make or break your financial security.
My Services
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Unlock cash tied up in unpaid invoices so you can improve cashflow, pay suppliers, cover wages, and keep growing without waiting 30â90 days to get paid.
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Funding solutions to help businesses pay overseas suppliers upfront and bridge the gap between purchasing stock and receiving customer payments.
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Access working capital against export invoices and shipped goods, helping your business manage international payment terms and improve cashflow certainty.
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Unsecured Business Loans
Asset Finance
Property Development Finance
Business Loans
Equipment Funding
Commercial Mortgages
Latest Insights
Meet Alex Russell
I work with NZ business owners to solve cashflow challenges through invoice, import, and export finance solutions.
Through About The Green, I also sit down with founders, operators, and professionals to unpack the real conversations happening in business today â from growth and pressure to leadership and financial decisions.
My goal is simple:
help businesses access better cashflow and better conversations.
WHY?
Cashflow Calculator
Contact Me
Interested in playing a round with me? Want to chat about our products and how they may help your cashflow?
Fill out just those couple of bits of info there and Iâll get in touch. I canât wait to hear from you!