HELPING NZ BUSINESSES
SOLVE CASHFLOW PROBLEMS

Practical Funding Solutions. Real business conversations on the course.
Stronger Kiwi Businesses.

Recent About The Green Videos

9 Holes with a Cashflow Specialist

We talk about how to prepare your business for 2026, how to cut costs in this difficult environment and how to raise prices without loosing your customers..

9 Holes With a Fintech Founder

Extraordinary founder Steven Zinsli breaks down what went wrong, how they validated the market the second time, and what it really takes to build and scale a fintech in NZ.

9 Holes With NZ’s Former #1 Ranked Amateur Golfer

James played college golf in Georgia on a scholarship, turned professional for two years, and competed in multiple NZ Opens before transitioning into business at Westpac and finally as current associate Director of Fortis Capital.

9 Holes With a Lawyer

We dive into how the right structure can protect your personal assets, what every business owner should know about trusts and company setups, and why prenups and personal guarantees can make or break your financial security.

My Services

  • Unlock cash tied up in unpaid invoices so you can improve cashflow, pay suppliers, cover wages, and keep growing without waiting 30–90 days to get paid.

  • Funding solutions to help businesses pay overseas suppliers upfront and bridge the gap between purchasing stock and receiving customer payments.

  • Access working capital against export invoices and shipped goods, helping your business manage international payment terms and improve cashflow certainty.

    • Unsecured Business Loans

    • Asset Finance

    • Property Development Finance

    • Business Loans

    • Equipment Funding

    • Commercial Mortgages

Latest Insights

Two men smiling on a golf course, one holding a flag, with a large 'About the Green' graphic overlay featuring a golf ball and dollar sign, and the name Alex Russell underneath.

Meet Alex Russell

I work with NZ business owners to solve cashflow challenges through invoice, import, and export finance solutions.

Through About The Green, I also sit down with founders, operators, and professionals to unpack the real conversations happening in business today — from growth and pressure to leadership and financial decisions.

My goal is simple:
help businesses access better cashflow and better conversations.

WHY?

Cashflow Calculator

Unlock Your Cashflow

Access cash tied up in your invoices

Advance Rate: 70%

Contact Me

Interested in playing a round with me? Want to chat about our products and how they may help your cashflow?

Fill out just those couple of bits of info there and I’ll get in touch. I can’t wait to hear from you!